Changing Fashion Trends In USA

Fashion market in the US has grown phenomenally well over the past few years. With strategic entry of eminent international brands has definitely given people a lot more options. Designers are getting more creative in setting the pace for the international audience. It will continue to flourish and designers will continue to be creative and more ready to wear designs will be in the market. Fashion is an integral element of any individual’s lifestyle and culture. It illustrates culture, indicate membership of a group or demonstrate values and beliefs.

US market has always been responsive to several fashion trends for all age groups. Researchers have mentioned that the U.S. fashion market is the largest in the world, comprising just about 28 percent and has a market value of about 331 billion U.S. dollar (Statista).

                                     
Although the fashion industry developed first in Europe and then America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold in a third. The fashion industry is lauded as one of the largest employers in the United States, and it continues to be so in the 21st century. Besides that, the US is the largest importer of garments in the world along with interior decoration fabrics and accessories.

It’s a myth that fashion industry is witnessing a slump and demand being falling dramatically. The heart of the U.S. fashion industry is still beating and recent trends are responsible for creating a stir in the American-designed clothing and accessories. People in the US are quite demanding and savvy as far as fashion is concerned. This is eventually forcing fashion retailers to offer the right product at the right time. As the consumer market is fragmented in terms of consumption patterns, fast fashion is gaining popularity among consumers.

                                                       

Retailers have started realizing that flexibility and rapid responsiveness to the market are the areas that are most important in today’s market. They need to spread their wings as fashion trends are speeding up in the US, resulting in consumers’ ability to have more options and thus shop more often.